I’ve commented before on the UK insurance adverts featuring Meerkats. They’ve now turned into a very long running campaign and spawned all kinds of commentary across the ‘net.

What this does demonstrate is how a good idea becomes viral and takes on a life of its own – especially across the medium of the internet. Of course, the Compare The Market campaign has been run across different channels, but it’s a terrific example of how the web really allows the public to explore an idea and gives advertisers and agencies great opportunities.

If further confirmation were needed, check out the screen grab below from Google Trends:

How interesting can a meerkat get?

How interesting can a meerkat get?