A colleague tells me that “Twitter is just a bunch of marketing people shouting at each other”. Whilst this isn’t entirely true in my experience, there are certainly a lot of marketing and media people who use Twitter and some of the threads read very much as a private club discussion.
Having said that, there are plenty of examples of Twitter working for a wider audience and certainly in the UK there have been several high-profile twitter campaigns over things that have appeared in the media. But the question is, what evidence exists to show that having and using a Twitter account helps the average UK business?
- Does it help with customer communication?
- Does it generate sales?
- Does it have other benefits, like helping with seo campaigns?
To put it another way, using Twitter might be one of the latest ‘nice to have’ marketing initiatives, but is it really making any impact and would the time be better spent on other, less exciting marketing & sales activities?
There is another brilliant example of new media following old rules and catching out the unwary, read all about it here http://shankman.com/be-careful-what-you-post/
In essence a senior executive at a media company used Twitter (the darling of social media applications) to post a message that slated his client’s home town. The best part is that he did this before delivering a training session to some of the client’s staff on – wait for it – social media. Apparently it didn’t occur to this person that his trainees might use social media as well. Needless to say, it has cost the executive in question a lot of face and potentially a big client.
In an earlier post I gave another example of this type of thing http://martindonohoe.co.uk/?p=29 I suppose the moral is that media may change, but the practice remains the same, be careful what you say and to whom. I think that lots of people fall into a trap of thinking that comments made on social or any electronic media won’t surface, but they have a habit of being caught out. People, particularly in business, need to be considered and cautious when passing comment.
So, given the medium was Twitter, does this mean the appropriate word must be twottered?