I had a real water cooler moment today. The water cooler in question is a brand in the UK called Pow wow. but wait, what’s this? A web address on the front of the cooler –¬†http://www.nestle-waters-powwow.co.uk/

In a similar vein to an earlier post this is a pretty messy url to be using isn’t it? I suppose that you could argue there is some search engine benefit to using the word water in there, but the use of so many hyphens is a killer for anyone trying to remember an address like this. But then, maybe things have moved on, perhaps people just use a search engine instead of remembering urls. Either way, I think it still pays to have a meaningful and easy to use address.